Hey everyone,
If you're a regular reader, you've probably noticed that things look a little different around here today. For the past few months, I've been quietly working on a big change for Account Minded, and I’m so excited to finally share it with you.
This isn't just a simple redesign; it's a complete refocus of our mission, and it started with conversations I've had with many of you.
My “Aha” Moment
I’ve spoken with with hundreds of Key Account Managers in the past year and the same story kept coming up:
You're brilliant at your job, you're building great relationships, but you're constantly feeling overwhelmed. Your days are a blur of client demands and internal meetings, leaving you with zero time for the deep, strategic work you know you should be doing.
I've been there myself. Even after 25 years in the account management game, I still have those days.
It hit me that another article on "best practices" wasn't the real answer. What you really needed wasn't more information, but a system—a simple, repeatable way to manage the chaos and take back control.
That realisation is the heart of the new Account Minded.
My mission is simple: To help every account manager go from reactive to proactive, one simple system at a time.
What's In It For You?
So, what does this new focus mean for you?
First, the weekly newsletter is now laser-focused on delivering one simple, actionable system you can use immediately. We're moving beyond just ideas and into the realm of clear frameworks and checklists that will make your job easier.
Second, to get you started on this path, I've built something I'm incredibly excited to give you for free: The PATH Starter Kit.
This isn't just another template. It's an interactive suite of my most valuable foundational tools—the Trail Map, the Basecamp Planner, and more—all designed to be your new personal operating system for account management. It’s the result of years of refinement, and it’s now yours, for free, when you subscribe.
Stop juggling clients. Start growing accounts. Get the PATH Starter Kit
Your journey from overwhelmed to in control starts now. This new site, this new focus, and this new toolkit were all built with the sole purpose of helping you do your best work with more confidence and less stress.
I'm incredibly proud of how it's all turned out, and I'm even more excited to see what you build with it.
All the best,
✌️ Warwick
