You’re Not Boring — So Why Is Your Resume?

You’ve got the experience—let’s make sure it shows

Hi

In Winter 2019, I applied for 60 jobs and didn’t get a single interview.

At the time, I blamed the job market. But in truth? One look at my CV and it was obvious I hadn’t put in the work. I just uploaded and hoped — because updating it felt like absolute torture.

Sound familiar?

This issue is all about bouncing back from those moments when self-doubt creeps in — and turning client reviews, resumes, and conversations into opportunities for growth, not anxiety.

Here’s what we’re unpacking:

🔍 How to transform your QBRs from painful admin to powerful strategy tools
📄 My full CV optimization system — the same one I now use with clients
🧠 Visibility, onboarding, and email tips to sharpen your KAM game
A productivity gadget I can’t wait to put on my desk

Let’s get into it.👇

POV: You delivered your QBR and your client said, “That was actually useful.”

This Week’s Focus: Fixing QBRs for Good (Part 2)

If we’re being honest, most QBRs are bloated, boring, and barely worth the calendar invite.

We overload the deck, underwhelm the client, and walk away hoping no one noticed how much time we all just lost.

But when you strip it back and rebuild with intent, QBRs can become one of the most powerful tools in your client relationship arsenal — and this week’s KAM Club Podcast shows you how.

Here are five practical strategies you can start using immediately:

  1. Segment your QBR strategy. Not all clients need the same format, depth, or frequency. Align your effort with account value to protect your time and theirs.

  2. Create a standard process — then customise the conversation. Consistency builds trust, but relevance builds engagement. Do both.

  3. Track what actually matters. Think beyond delivery — measure attendance, follow-ups, feedback, and outcomes. If you’re not learning from your QBRs, they’re just noise.

  4. Use “What? So what? What next?” as your slide test. This simple lens forces clarity and focus — and cuts the fluff before your client has to.

  5. Elevate the experience. When the QBR feels like an event — with clear value and compelling insights — the right people start showing up.

This is the kind of episode that gets you thinking, “Why didn’t we do this sooner?”

🔗 Watch Now | 📺 Available on YouTube
🔗 Listen Now | 🎧 Available on Apple Podcasts & Spotify

💬 Quick question: What’s one thing you’ve done recently to improve your QBRs? Hit reply and let me know — I’d love to share your ideas in a future issue.

A plush felt businessperson working intently at a laptop in a softly lit, plant-filled workspace — surrounded by warm lights and productivity tools

POV: You finally updated your CV and didn’t spiral once

I once applied for 60 jobs in a single winter.


Desperate, scattered — and totally convinced the job market was broken.

But when I finally reopened the CV I’d been recycling for years, it hit me: this wasn’t a job market problem. It was a presentation problem.

My resume was crap. Generic, unfocused, and painful to update.
The writing. The formatting. The second-guessing. Pure torture.

Worse? Every upload-send-pray application chipped away at my confidence.
After dozens of rejections, I started to wonder if maybe I wasn’t worth hiring.

But the truth? One look at that resume and it was obvious I hadn’t put in the work. Why would a recruiter take a chance?

Sound familiar?

Fast forward six years — and I’ve cracked the code.

Not just for myself, but for coaching clients too.
I’ve built a repeatable system using ChatGPT + smart prompts that actually works. It’s helped people land interviews, get callbacks — and finally feel confident about what they bring to the table.

Now I’m sharing the entire process with Account-Minded readers.

  • The same prompt pack I give my clients.

  • Plus a step-by-step video training to walk you through it.

It’s fast. It’s focused. And it works — even if you haven’t touched your resume in years.

You don’t need to prove your worth — just reveal it.

Things to Think About

A few hand-picked reads this week to sharpen your edge — in client conversations, new roles, and everyday communication.

How to Become More Visible at Work
Hard work alone won’t get you promoted. This HBR article dives into the power of strategic visibility — and why it's crucial that the right people know the value you bring. Great read if you're feeling overlooked or want to raise your internal profile without shouting from the rooftops.

👉 Use this to rethink how you show up in rooms where decisions get made. Read the article

90-Day Success Plan for New Account Managers
If you’ve just landed a new KAM role (or want to help someone on your team hit the ground running), this is for you. I've overhauled my most downloaded article and upgraded the companion Excel template — now with ready-made deliverables, early wins, and red flags to watch out for.

👉 Grab this to kickstart onboarding with clarity and confidence. Check out the plan + template

What’s the Ideal Length for a Sales Email?
Based on 40 million real sales emails, this article from HubSpot unpacks exactly what works — and what gets ignored. It covers word counts, formatting tips, and tactics that improve open and reply rates.

👉 Read this before you hit send on your next client follow-up. Read the full analysis

⚡ Power Up of the Week: ZONE – Timer for Mindful Productivity

I’m kind of obsessed with productivity… and with Kickstarter. So naturally, I couldn’t resist pre-ordering this sleek little device.

ZONE is a four-sided focus timer designed for mindful, distraction-free work. You just turn it to the block of time you want, and it starts. No apps, no fiddling, just pure focus — with a soft chime to bring you back when time’s up.

If you’re the kind of person who gets lost in multitasking or wants a more intentional approach to deep work — this might be your new favourite desk companion.

Whether it’s a QBR, a job application, or a client email — showing up with clarity, intent, and a plan makes all the difference.

The hard part isn’t knowing what to do. It’s carving out the space to actually do it.

So this week, I challenge you to pick just one thing you’ve been putting off — and give it your full attention for 25 focused minutes. No multitasking. No perfectionism. Just progress.

That’s how we build momentum — and stronger client relationships.

See you next week,

✌️ Warwick

Warwick Brown - Founder at The KAM Coach

Warwick Brown
Founder @ The KAM Coach

P.S. If you like what you’re reading, here are a few ways to go deeper:

📚 Join The KAM Club – Exclusive training, templates & coaching → Learn more
🎤 Book me for a workshop – Let’s train your team → Get in touch
📢 Sponsor the newsletter – Get in front of key account managers → See options

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